Training Offerings
We are the world leaders in scaling, training, and growing the “Service & Maintenance” of Electrical, Mechanical and Service based businesses.
We are
"Contracting Reimagined"
Service & Maintenance Advancement
It’s time to reimagine your electrical contracting organization. What got you here, won't get you there. At Sean Samson Training, we provide our clients with a proven, turn-key “Service and Maintenance” business model, providing you the sales and technical training needed to help you scale and build a business that gives you complete control of your future. How do we do that?
EMAPlus is not just another tool but a comprehensive solution combining estimation and reporting in a single platform. This allows you (the contractor) the opportunity, to formulate multi-year service agreements while creating predictable recurring revenue based on the most recent updates to NFPA 70E, 70B and 70.
About Sean Samson
Sean Samson is a highly sought‑after industry thought leader, mentor, and visionary in the Electrical Contracting and Service & Maintenance arena, known for helping contractors scale smarter and build businesses with higher valuation and long‑term equity. A serial entrepreneur, sales expert, and success coach, Sean is also the inventor and co-founder of EMAPlus® and GRABBIT® guitar stands, author of The 5 Reasons Why People Don’t Buy, and creator of the 5 Reasons Selling System®.
As CEO and Founder of Sean Samson Training, LTD, Sean has trained, scaled, and consulted with over 300 contracting organizations across 16 countries. His industry‑specific approach focuses on transforming contractors from transactional, project‑dependent companies into sales ready, scalable, predictable, and valuation‑ready businesses, driven by strong Service & Maintenance and recurring revenue models that buyers and investors reward.
Drawing on over 30 years of hands‑on field and industry experience, including time in the field with a union NECA electrical contractor, Sean’s methods are deeply rooted in real‑world execution. His proprietary 5 Reasons Selling System® and immersion‑based training programs have helped contractors increase revenue stability, improve margin performance, and build companies that are easier to operate, easier to scale, and more valuable at exit.
Sean also brings a global perspective as a keynote speaker and educator in the areas of:
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Industry-specific training on selling and consulting, "Compliance" driven programs aligned with NFPA 70E / 70B and 70.
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Sales training and the psychology of selling in the contracting industry
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Building "niche" driven contracting businesses that drive long‑term enterprise value and successful exits
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Serial entrepreneurship and business ownership strategy
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Developing and scaling successful owner‑direct sales teams for electrical contractors