We are
"Contracting Reimagined"
Service & Maintenance Advancement
It’s time to reimagine your electrical contracting organization. What got you here, won't get you there. At Sean Samson Training, we provide our clients with a proven, turn-key “Service and Maintenance” business model, providing you the sales and technical training needed to help you scale and build a business that gives you complete control of your future. How do we do that?


EMAPlus is not just another tool but a comprehensive solution combining estimation and reporting in a single platform. This allows you (the contractor) the opportunity, to formulate multi-year service agreements while creating predictable recurring revenue based on the most recent updates to NFPA 70E, 70B and 70.

About Sean Samson
Sean Samson is a highly sought-after thought leader, mentor, and visionary in the Electrical, Mechanical, and Service & Maintenance industries. A serial entrepreneur, sales expert, and success coach, he is also the inventor of EMAPlus and GRABBIT guitar stands. Sean authored The 5 Reasons Why People Don’t Buy and developed the 5 Reasons Selling System.
As the CEO and founder of Sean Samson Training, LTD, he has trained, scaled, and consulted over 300 contracting organizations across 16 countries. His industry-specific training focuses on helping contractors go from a transactional business to establishing a predictable recurring revenue business model by strengthening their Service & Maintenance operations.
With 30 years of hands-on experience, including working in the field for a union NECA electrical contractor, ’s approach is rooted in real-world expertise. His exclusive 5 Reasons Selling System and immersion-based training methods have helped businesses worldwide achieve success.
Sean is also a renowned keynote speaker, addressing global audiences on:
Sean brings global insight as a Keynote speaker in the areas of:
* Sales Training and the Subject of Selling within the Contracting Industry
* Building Predictable Recurring Revenue
* Best Practices- Developing Multi-Year Electrical Preventive Maintenance Service Agreements focused on NFPA 70E/70B
* Scaling for Success
* Serial Entrepreneurship