About Sean Samson


At Sean Samson Training we are the leaders in world-class customizable industry specific training solutions for Electrical, Mechanical, Service and Construction based businesses in the areas of Sales, Project Management, Leadership and Technical Training. Utilizing our 5 Reasons Selling System© and Blueberry Management© proprietary tools and methodology, our training is designed to complement those areas and gaps within the unique niche and structure of your contracting business.

Our hands-on, global-ready training sessions have been communicated in 15 countries, serving over 200 contractors worldwide. With a fundamental focus on developing key individual skills and core competencies that contain collaborative discussions and incorporate interactive methods and strategies.

On a personal note, CEO & Founder Sean Samson is a former senior level executive for the ABM Franchising Group, (TEGG and Linc Service) spending years in the field working with sales professionals and contractors focused on building Owner Direct Sales, Multi-Year Service Agreements, Increased Negotiated Projects and Recurring Revenue. Sean’s 20 plus years in the industry, and real life experience actually comes from working for an electrical contractor and selling maintenance and project work in the field. It was during these times in the early 2000’s where Sean developed his 5 Reasons Selling System ©, spawning his book “The 5 Reasons Why People Don’t Buy” available now on both Amazon and Audible.


Sean is also an accomplished musician of 40 years and just happens to be the inventor and brand builder of GRABBIT. Taking his idea in 2006 from a simple concept to global brand recognition in just under a few short years. And yes, this was all accomplished and made possible through using the methodologies and programming of the 5 Reasons Selling System © In 2010 GRABBIT was honored as the Rock and Roll Hall of Fame began using GRABBIT guitar stands throughout the museum and in their displays.

Sean is an active member of the National Speakers Association and serial entrepreneur, and has been interviewed and featured in such publications as Crain’s Cleveland Business, The News Herald, Plain Dealer, Apple Business Podcast, Morning Journal, Rock N’ Roll Industries Magazine, The Music & Sound Retailer, MMR Magazine, Cleveland Scene Magazine, Music Inc Magazine and is currently a frequent guest of internet blogs and radio shows.

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© Sean Samson Training, LTD 2018